You are cordially invited to a Gala Event celebrating the Upcountry History Museum’s newest exhibition Beautification: The Environmental Legacy of Lady Bird Johnson on loan from the LBJ Presidential Library and Museum, located at the University of Texas, Austin.
The exhibition, beginning its national tour at the Upcountry History Museum, includes letters, photographs, clothing and artifacts on display for the first time to the public, giving visitors more context to Mrs. Johnson’s education, family, campaign efforts, acumen as a businesswoman, leadership in environmental conservation, and her role as a philanthropist.
This exclusive event includes 1960s White House themed hors d’oeuvres, entertainment, and vintage cars. Proceeds from the event will benefit the Upcountry History Museum.
Thursday, May 1, 2025 | 6pm – 9pm
Upcountry History Museum
540 Buncombe Street, Greenville, South Carolina 29601
RESERVATIONS ARE REQUIRED.
Ticket prices:
$110 per person, Upcountry History Museum Members
$125 per person, Non-Members
Dress Attire: Business
RSVP to: info@upcountryhistory.org or call 864-467-3100
on or by April 25, 2025
Lady Bird Johnson’s environmental ethic spanned her entire lifetime of 94 years. A child of East Texas, she spent many of her days outdoors. The sense of place that came from being close to the land never left her. She would eventually carry that with her to the White House.
The Beautification Act of 1965 known as “Lady Bird’s Bill,” is a well-known result of her tireless work. Often associated only with wildflowers, Lady Bird Johnson emphasized that “beautification” meant much more. It meant clean water, clean air, clean roadsides, and preservation of landmarks, parks, and wilderness areas.
Her commitment to the natural world resulted in a national awareness not seen prior to her time as first lady, and it served as a catalyst for the modern environmental movement. Lady Bird Johnson demonstrated that through the activism of one person great change can happen.
“Where flowers bloom, so does hope”.
Sponsored By:
Antique Auto Club of America
South Carolina Region
